时间:2021-08-11 16:20:28.000
There are many reasons for the rise of a brand, but there is only one reason for its healthy development after more than 20 years - excellent products. Today, we will not talk in general terms, but only explain the facts to uncover the secret behind the miracle of production and marketing of 4.5 million sets of head bowl enterprises in a single month.
In the era of big data, speak with data first. It is the first car head bowl enterprise in the electric vehicle industry, the only designated supplier of Emma, 100% Zhejiang Yadi factory and 100% Lvjia. The top 20 vehicle brands in the supporting supply industry took the lead in breaking through the annual sales volume of 30 million sets.
It uses a new product to raise the front bowl of 8 parts to more than 20 parts, and sells at a high price of 48 yuan. It has an annual production capacity of 40 million sets, accounting for 25% of the global market share. It is the giant of small supporting facilities - Ningbo Henglong Automobile Co., Ltd.
As an enterprise focusing on building excellent suppliers of two wheel head components and center axle components, through 20 years of development and innovation, Henglong has firmly occupied the high-end market in the field of electric vehicle supporting. Its products are exported to Europe, America, Japan and South Korea and are deeply favored.
The situation created heroes. Driven by two major events, Henglong, which had already risen to the top in the supporting industry, set a historical record of 4.5 million sets of production and sales per month in May this year, and achieved an impressive increase of annual output value of more than 40%.
Hu ruke, general manager of Henglong automobile industry
Event 1: sharing bicycles
It rose last year and broke out at the beginning of this year. In the early stage of competition for sharing bicycles, the importance of supporting quality is increasingly reflected. Henglong's leading brand position and excellent quality in the industry make it share more than 1 million sets of bicycles every month, and the supply is in short supply.
At present, the competition for shared bicycles is more standardized and rational. The leading brands moBay and ofo have begun to strictly inspect the production and select the best supporting suppliers. In terms of front bowls, there are only two in moBay and three in ofo. Henglong occupies one of them, which shows its unshakable position in the industry.
Hang Lung has established close cooperation with gazelle, the top Dutch bicycle company
Event 2: Environmental Protection Inspector
Environmental protection inspectors have shut down countless supporting manufacturers in industrial concentration areas such as Tianjin, Zhejiang and Jiangsu, and the phenomenon of supporting shortage and price rise is frequent.
From August 11 to September 11, the second environmental protection supervision group of the Central Committee officially settled in Zhejiang to carry out its work. Director Yu of the environmental protection supervision team highly recognized and appreciated the environmental protection work of Henglong factory when supervising the environmental protection problems in Ningbo.
The key of environmental protection inspector within one month, Henglong relies on perfect environmental protection facilities, is not affected at all, always starts work normally, directly relieves the worries of partners, and fully reflects the excellent quality of a high-quality supporting enterprise.
Sharing bicycles is a great opportunity, and environmental inspectors are the background. With years of experience in product research and development and the market reputation brought by excellent quality, Henglong has made a breakthrough development this year, increasingly established its leading position in the industry of electric two wheeled vehicle head bowl, and has become the best choice for medium and high-end supporting in the field.
Under the background of more centralized industry in the future, Henglong's high-quality line with quality as the core and innovation as the concept will certainly provide the electric vehicle industry and national consumers with products with richer technology and better quality, and lead the supporting industry to gain a firm foothold in the global market.